Benefits of Press Release for your Business
Before submitting a press release for publication, it’s important you identify the main goals behind your press release. By submitting the name of your brand or website on the press release, you can attract an audience back to your website who may have an interest in your content.
The amount of visitors you receive to your website from a press release usually depends on the type of publication you choose to distribute.
Press releases are a great way to get immediate website or brand awareness from a publication or website which already has an established database of loyal audience.
As a new brand it’s important to gain some initial traction to your website and product. Press releases are a great way to help you gain that initial traction to your brand so people know who you are and the products or services you are offering at the right time.
The best part is that even if you don’t have any audience for your brand or website, a press release can help you establish that. Press releases help you to build initial trust and authority on the internet since you will be featured on popular newspaper websites.
Increased Web Traffic To Your Website
Apart from creating awesome content for your website, it’s just as important to promote your content in order to get more visitors to your website. Press releases can serve as a great way to get niche relevant organic traffic to your website.
Provides Authenticity to your Brand
The fact that the name of your business and brand is associated with a popular or well-established newspaper publication that is willing to give you recognition speaks volumes about the seriousness of your product or service.
Once a press release gets distributed, readers will begin to interact with your content. If they find your content interesting, unique and engaging, they are more likely to share it with friends and others who may find it interesting.
Search engine optimization
Basically, the greatest SEO advantage is indirect value! In the present SEO world, press statements offer more indirect benefits than direct benefits.
Direct benefits come when the press release URL itself is ranking in search engine results pages (SERPs), which is possible, though uncommon. For instance, a press release that shows up in the “News” part of a Google search can drive organic traffic to your site, generating buzz and brand awareness.
All things considered, the main benefits of a press release lies in the indirect value it produces. Assuming that your content is unique, eloquent, valuable, and attention-grabbing, then a newspaper, media outlet, or other blog is more likely to grab it up and repost it. At the point when they do as such, your organization gets mention, notice, reference, buzz, reference traffic, and so forth from these external sources, not just from the submission site.
The best thing about press releases is that they are extremely effective while very affordable. The overall cost of a press release is much more affordable than any other forms of traditional paid advertising. Ready to submit? VIEW OUR PLANS & FEATURES