Tag: Marketing

How to get started with email marketing

Email marketing is basically the utilization of email within your marketing efforts to promote a company’s products and services, as well as incentivize customer loyalty through email.

To get everything rolling with email marketing, you’ll need a third-party email marketing software to help you:
• Collect and manage your subscribers
• Send emails to those subscribers and ensure those emails don’t go to spam (that second part is hard to do, which is why you shouldn’t just send emails by yourself)

There are plenty of email marketing services out there, but for the purpose of this tutorial, we recommend using MailChimp to start off with. They have a free plan that you can use until you exceed 2,000 subscribers. To join with MailChimp, click HERE.

MailChimp will send you a confirmation email. Click on the link in that email, and start setting up your email account…

MailChimp Email Marketing Software


Once you’re through, it’s time to set up your first automated campaign.

Automated Email Campaign

Click on “Campaigns” at the top panel, and then scroll down and click on “Try It Out”. You’ll be redirected to a drag-and-drop editor where you can create an automated welcome message that your new subscribers will receive.

First Email Sequence

The setup wizard will guide you through the process.

Once you’re done customizing your email, click on “Save And Continue”.

Saving Your Emails

Since you want your email to reach your subscriber’s inbox immediately when they subscribe, click on “Edit”, and change this to “0 days”.

If you want to add another email to this series, click on the “Add Email” button.


  • Send subscribers to your most popular blog articles
  • Provide subscribers valuable information and content (this falls under the “Nurturing” step of the funnel.)

To keep it to a single email as of now, that’s fine too. Click the “Next” button at the bottom of the page…

Start Email Workflow

Then click on Start Workflow.

Congratulations! You’ve successfully set up your first automated campaign.

Understand the different Social media Networks & their uses

Every social media channel has its own personality and ways of communicating. Twitter for example is perfect social media for conversations and trending topics, while like LinkedIn is good for sharing professional expertise and organizational information.

It is very important to spend some time understanding the channels you’re considering and make sure you know the communication protocol. This will not only help you choose the right channel for your business, but it will also help you avoid communication faux pas.

Here are some useful tips to help you find your audience.

Facebook reports more than 2.7 billion users but even with such a large database, it’s important to remember how people use Facebook; to build relationships and keep contact with old friends. This makes it a good network for connecting with potential customers and building the loyalty of your existing customer base.

As you assess Facebook as a potential channel for your business, carefully consider your business goals. If you’re building a dedicated following of clients and you need a way to keep in touch with them, Facebook is a great option for your business.

Twitter is a great social media network for build brand awareness. Twitter utilizes the hashtag, which organizes conversations around a word or phrase. By searching hashtags, you can learn what people are talking about so you can craft your tweets to take part in popular conversations. Twitter can offer insight into what topics are trending, Twitter is often used by news outlets to find stories.

Pinterest is used for “scrapbooking” or, in other words, saving content by “pinning” photos or videos to a virtual bulletin board. Female users dominate the Pinterest demographic. Some of the most common pins are recipes, style ideas, striking photographs, and DIY crafts. Since Pinterest is a visual-based platform, you’ll need strong graphics to engage users. Successful business use of Pinterest has been linked to strong retail sales.

Although YouTube boasts 2.3 billion users, its reach extends far past that. You don’t have to sign up to be a user to view content on YouTube. As a result, YouTube has become one of the biggest search engine platforms. Many of these searches are for “How To” videos. Service industry businesses that can offer this type of content work well on this platform, along with lifestyle and educational videos.

LinkedIn has the distinction of being the most utilized platform for older audiences. It boasts the largest users among ages 30-49. LinkedIn is also unique because it has a narrow focus. People use LinkedIn to search for jobs and to network professionally. As a result, the platform is useful for B2B lead generation, general networking, as well as recruiting employees.

Instagram is one of the fastest-growing platforms, especially among a young audience. Like Pinterest, Instagram relies on photos or videos for conversation. As a result, this platform works really well for visual-based businesses, like art, food, retail, and beauty. Because it’s a growing platform, there’s less noise than Facebook. This means the platform is useful for generating leads because your reach is wider.

TikTok is known for its short-form videos. Like Pinterest and Instagram, TikTok is best for visual-based businesses like art, food, retail, beauty, and some service industries. TikTok has a very young demographic. The platform is useful for targeting the 18-24 age group and building brand awareness. Need help choosing the right social media Network for your business? Learn More or Contact Us Now

How to Choose the Right Social Media Platform for Your Business

Social media is a necessary marketing tool for businesses that wants to reach more people and remain visible on the internet. According to a a research published on Statista, 88% of marketers say that social media has helped increase brand awareness and traffic at 77%. This means that if your business is not using social media to its fullest, you’re missing out on a huge opportunity.

The problem is that getting started can be difficult, and even something as seemingly simple as choosing a social platform can be more complicated than you’d ever imagined. There are many social platforms out there but choosing your channels and creating a strategy that fits your business can be daunting. The good news is that you can start by narrowing it down to the most popular and widely used social media platforms that have the right audience for your business. To help you choose the right social media platform for your business, follow these tips;

Identify your audience
The first thing to do is to identify who your audience. Be specific as possible, since it will make your decision easier. Write down the answers to the following questions:

Who is your primary customer?
Where do they live?
How old are they?
Are they male or female?
What is their income and education level?
What are they interested in outside of your product and service?

Define your goals
Once you identified your audience, you need to define goals for that audience. As a business owner, your primary goal will likely be to increase sales by attracting customers-yet, there are other creative goals for social media. While some businesses use social media to increase brand awareness and to develop friendly relationships with potential customers, others use social media for customer support.

Find your audience
Now that you have your audience profiled and your goals defined, it’s time to find your audience. To do this, you’re going to determine which platform your audience uses by looking at the demographics of the users on each network. You’ll also want to consider how active your audience is on that platform. For example, while young Facebook users may have profiles, they’re more active on TikTok. Besides demographics and engagement, you’ll also want to look at how individuals use the social media networks.

Identify the right Audience for Your Content
Different types of content work best with certain networks, so it’s important that you consider carefully the type of content you like to create. Instagram, for instance, is all about visuals, so it may not be the right channel to share long-form content like articles. The type of content you create will depend on several things, including your industry, your brand, and your target audience. Need help developing social media marketing strategy or creating and managing accounts for your business? Learn More or Request Quest Now

Benefits of Press Release for your Business

Before submitting a press release for publication, it’s important you identify the main goals behind your press release. By submitting the name of your brand or website on the press release, you can attract an audience back to your website who may have an interest in your content.

The amount of visitors you receive to your website from a press release usually depends on the type of publication you choose to distribute.

Brand Exposure
Press releases are a great way to get immediate website or brand awareness from a publication or website which already has an established database of loyal audience.

As a new brand it’s important to gain some initial traction to your website and product. Press releases are a great way to help you gain that initial traction to your brand so people know who you are and the products or services you are offering at the right time.

The best part is that even if you don’t have any audience for your brand or website, a press release can help you establish that. Press releases help you to build initial trust and authority on the internet since you will be featured on popular newspaper websites.

Increased Web Traffic To Your Website
Apart from creating awesome content for your website, it’s just as important to promote your content in order to get more visitors to your website. Press releases can serve as a great way to get niche relevant organic traffic to your website.

Provides Authenticity to your Brand
The fact that the name of your business and brand is associated with a popular or well-established newspaper publication that is willing to give you recognition speaks volumes about the seriousness of your product or service.

Social Sharing
Once a press release gets distributed, readers will begin to interact with your content. If they find your content interesting, unique and engaging, they are more likely to share it with friends and others who may find it interesting.

Search engine optimization
Basically, the greatest SEO advantage is indirect value! In the present SEO world, press statements offer more indirect benefits than direct benefits.

Direct benefits come when the press release URL itself is ranking in search engine results pages (SERPs), which is possible, though uncommon. For instance, a press release that shows up in the “News” part of a Google search can drive organic traffic to your site, generating buzz and brand awareness.

All things considered, the main benefits of a press release lies in the indirect value it produces. Assuming that your content is unique, eloquent, valuable, and attention-grabbing, then a newspaper, media outlet, or other blog is more likely to grab it up and repost it. At the point when they do as such, your organization gets mention, notice, reference, buzz, reference traffic, and so forth from these external sources, not just from the submission site.

Cost‍ Effective
The best thing about press releases is that they are extremely effective while very affordable. The overall cost of a press release is much more affordable than any other forms of traditional paid advertising. Ready to submit? VIEW OUR PLANS & FEATURES

How to start affiliate marketing

Just like any other business, it takes dedication and discipline to become a successful affiliate marketer. This article introduces step-by-step guide to start your affiliate marketing business.

Choose Your Platform and Method
The first step is to decide on the platform you want to build your audience around. Every affiliate marketer has a different approach and platform. There are many affiliate marketing ideas you can choose from based on different methods:

Products & Services Review Websites.
These are websites that review products and services for a specific audience or compare a line of products against their competitors. This method requires you to create content related to the review space and post regularly to draw in an audience.

Digital Content Creators.
Digital content creators include bloggers, YouTubers, or social media influencers. They create niche content that resonates with a target audience. The goal is to organically introduce niche products their audience will enjoy. This increases the chances they’ll buy and you’ll earn an affiliate commission.

There are so many methods, no matter which route you take, authenticity and audience building are the two most crucial elements for affiliate marketing.

If you cannot authentically connect with your audience, chances are you won’t have success in converting them into affiliate sales.
Starting with a marketing platform you’re comfortable with helps you create high-quality content. This can result in a stronger, more engaged audience you can turn into sales.

How to choose a niche for affiliate marketing
When it comes to how to choose a niche for affiliate marketing, aim for something you’re passionate and knowledgeable about. This helps you come across as authentic and as a trusted source of information for potential customers. It also helps you evaluate which products and brands you want to promote.

Say, for example, you started a blog about about web hosting companies. You or someone you know once had bad experience with a hosting company so you’re passionate about helping other to choose the right hosting company.

You create a blog called Compare Hosting, and you regularly post and encourage people to subscribe to an email list and share your content.

As you post more, you can use affiliate marketing tools like social listening tools, website analytics, and social media insights to discover who your audience is and what they like.

It’s important you know your audience so well, that you understand why they follow you in the first place.
Remember, you’re not paid to post. Affiliate marketing is a performance-based online business. If you know what your audience likes, you can then refer the best products to them and earn more affiliate income.

Find your products
To earn revenue as an affiliate marketer, your audience needs to connect with what you’re saying. The items or services you promote need to be products they genuinely need. Getting this wrong can hinder your success and diminish your credibility—as well as your audience.

If you’re curious where to look for products or brands to work with, don’t worry you can join our AFFILIATE MARKETING HERE or any of the following:
Nomfro Affiliate Marketing
Affiliate Future
CJ Affiliate