Tag: SEO

Benefits of SEO to Your Business




The need for SEO rose to an all-time high since the beginning of 2021 due to the impact of Covid-19 on businesses. As consumers adapt to the new normal, even the most traditional business realized that they need to accelerate the shift to digital. SEO is the most viable and affordable way to learn about consumers behaviors and reach them in key moments that matter.

Regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level, here are some major benefits to consider;



Helps Builds Trust & Credibility
A site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines, and this, in turn, boosts the credibility of your brand. It is important to spend time improving and adding content to your site, increasing your site speed and researching keywords to help your site rank even higher.



Relatively Cost-Effective
SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit to the bottom line.
To make the most of your SEO efforts, allocate some of your time to reviewing the content on higher ranking sites within your niche, and aim to write content that’s better than theirs. Then, share your content on your social platforms.



Helps Supports Content Marketing
Original content and SEO work hand in hand; by creating helpful content for audience, including text, images and videos, your website will rank better in search results.



Helps Reach More People
While many marketers tend to focus on a defined target audience, SEO can help you attract anyone with intent at a given point in time, no matter what stage of the buying funnel they are in. If you target keywords rather than demographics as you might with PPC or social advertising, you can attract more prospects who may be interested in doing business with you.



Helps Rank Better In Local Searches
Local searches such as “hotels near me” are becoming more common. And nearly 80% of local searches on mobile lead to conversions. Local SEO strategies can help you attract these searchers who are often ready to buy. Need Help developing SEO Strategy? Let’s Talk

Benefits of Press Release for your Business




Before submitting a press release for publication, it’s important you identify the main goals behind your press release. By submitting the name of your brand or website on the press release, you can attract an audience back to your website who may have an interest in your content.

The amount of visitors you receive to your website from a press release usually depends on the type of publication you choose to distribute.

Brand Exposure
Press releases are a great way to get immediate website or brand awareness from a publication or website which already has an established database of loyal audience.

As a new brand it’s important to gain some initial traction to your website and product. Press releases are a great way to help you gain that initial traction to your brand so people know who you are and the products or services you are offering at the right time.

The best part is that even if you don’t have any audience for your brand or website, a press release can help you establish that. Press releases help you to build initial trust and authority on the internet since you will be featured on popular newspaper websites.



Increased Web Traffic To Your Website
Apart from creating awesome content for your website, it’s just as important to promote your content in order to get more visitors to your website. Press releases can serve as a great way to get niche relevant organic traffic to your website.



Provides Authenticity to your Brand
The fact that the name of your business and brand is associated with a popular or well-established newspaper publication that is willing to give you recognition speaks volumes about the seriousness of your product or service.



Social Sharing
Once a press release gets distributed, readers will begin to interact with your content. If they find your content interesting, unique and engaging, they are more likely to share it with friends and others who may find it interesting.



Search engine optimization
Basically, the greatest SEO advantage is indirect value! In the present SEO world, press statements offer more indirect benefits than direct benefits.

Direct benefits come when the press release URL itself is ranking in search engine results pages (SERPs), which is possible, though uncommon. For instance, a press release that shows up in the “News” part of a Google search can drive organic traffic to your site, generating buzz and brand awareness.

All things considered, the main benefits of a press release lies in the indirect value it produces. Assuming that your content is unique, eloquent, valuable, and attention-grabbing, then a newspaper, media outlet, or other blog is more likely to grab it up and repost it. At the point when they do as such, your organization gets mention, notice, reference, buzz, reference traffic, and so forth from these external sources, not just from the submission site.



Cost‍ Effective
The best thing about press releases is that they are extremely effective while very affordable. The overall cost of a press release is much more affordable than any other forms of traditional paid advertising. Ready to submit? VIEW OUR PLANS & FEATURES