Tag: Social Media

Best Audio Social Media Platforms

Audio Social Media is a great new way for small businesses to engage new prospects and develop a brand. Consumers are expecting the human element when they interact with a small business online.
The trend is important for marketing. The human voice is intimate and engaging way to connect with prospects.

Let’s delve right into it as we explore all the best audio social media platforms.

1. Clubhouse
Clubhouse is a social audio app for iOS and Android where users can communicate in audio chat rooms that accommodate groups of thousands of people.
This social audio platform provides roles for a moderator, speaker and listener. There are rules that cover certain topics. Like violating intellectual property rights.

2. Twitter Spaces
Twitter Spaces is a new way to have live audio conversations on Twitter. This is also an excellent platform to promote small business using audio conversations. You need a Twitter user account to get started.

3. Greenroom
Greenroom by Spotify is a social audio app from Spotify, which allows the user to host or participate in a live-audio virtual environment called room for conversation. The current capacity of a room is limited to 1000 people. Greenroom app is available for Android and iOS users.

Greenroom users can monetize by getting access to what’s called a creator fund. Create recordings of conversations for use later with this platform. Sign up with a Spotify account. Select topics in advance and be notified about future discussions. This is a good tool when you want to get notified about marketing topics. And trends that make a difference to your target market.

4. Facebook Live Audio Rooms
Live Audio Rooms on Facebook enable creators to host and join live audio conversations about topics they care about. Hosts can invite listeners in a live audio room already in progress to be speakers: Tap the profile picture of the listener you want to promote to speaker.

5. Spoon
Spoon is a social digital audio live streaming service that allows users to listen to streamers and even start their own live streams using their smartphones and web, without any other equipment.

This social media/audio option is available for Android and iOS. You don’t need to worry about monetizing with annoying banner ads. There’s technology here whereby users can provide digital gifts. Get original live podcasts and more tools and channels for marketing through engagement. This app draws in more people through recorded snippets.

Understand the different Social media Networks & their uses

Every social media channel has its own personality and ways of communicating. Twitter for example is perfect social media for conversations and trending topics, while like LinkedIn is good for sharing professional expertise and organizational information.

It is very important to spend some time understanding the channels you’re considering and make sure you know the communication protocol. This will not only help you choose the right channel for your business, but it will also help you avoid communication faux pas.

Here are some useful tips to help you find your audience.

Facebook reports more than 2.7 billion users but even with such a large database, it’s important to remember how people use Facebook; to build relationships and keep contact with old friends. This makes it a good network for connecting with potential customers and building the loyalty of your existing customer base.

As you assess Facebook as a potential channel for your business, carefully consider your business goals. If you’re building a dedicated following of clients and you need a way to keep in touch with them, Facebook is a great option for your business.

Twitter is a great social media network for build brand awareness. Twitter utilizes the hashtag, which organizes conversations around a word or phrase. By searching hashtags, you can learn what people are talking about so you can craft your tweets to take part in popular conversations. Twitter can offer insight into what topics are trending, Twitter is often used by news outlets to find stories.

Pinterest is used for “scrapbooking” or, in other words, saving content by “pinning” photos or videos to a virtual bulletin board. Female users dominate the Pinterest demographic. Some of the most common pins are recipes, style ideas, striking photographs, and DIY crafts. Since Pinterest is a visual-based platform, you’ll need strong graphics to engage users. Successful business use of Pinterest has been linked to strong retail sales.

Although YouTube boasts 2.3 billion users, its reach extends far past that. You don’t have to sign up to be a user to view content on YouTube. As a result, YouTube has become one of the biggest search engine platforms. Many of these searches are for “How To” videos. Service industry businesses that can offer this type of content work well on this platform, along with lifestyle and educational videos.

LinkedIn has the distinction of being the most utilized platform for older audiences. It boasts the largest users among ages 30-49. LinkedIn is also unique because it has a narrow focus. People use LinkedIn to search for jobs and to network professionally. As a result, the platform is useful for B2B lead generation, general networking, as well as recruiting employees.

Instagram is one of the fastest-growing platforms, especially among a young audience. Like Pinterest, Instagram relies on photos or videos for conversation. As a result, this platform works really well for visual-based businesses, like art, food, retail, and beauty. Because it’s a growing platform, there’s less noise than Facebook. This means the platform is useful for generating leads because your reach is wider.

TikTok is known for its short-form videos. Like Pinterest and Instagram, TikTok is best for visual-based businesses like art, food, retail, beauty, and some service industries. TikTok has a very young demographic. The platform is useful for targeting the 18-24 age group and building brand awareness. Need help choosing the right social media Network for your business? Learn More or Contact Us Now

How to Choose the Right Social Media Platform for Your Business

Social media is a necessary marketing tool for businesses that wants to reach more people and remain visible on the internet. According to a a research published on Statista, 88% of marketers say that social media has helped increase brand awareness and traffic at 77%. This means that if your business is not using social media to its fullest, you’re missing out on a huge opportunity.

The problem is that getting started can be difficult, and even something as seemingly simple as choosing a social platform can be more complicated than you’d ever imagined. There are many social platforms out there but choosing your channels and creating a strategy that fits your business can be daunting. The good news is that you can start by narrowing it down to the most popular and widely used social media platforms that have the right audience for your business. To help you choose the right social media platform for your business, follow these tips;

Identify your audience
The first thing to do is to identify who your audience. Be specific as possible, since it will make your decision easier. Write down the answers to the following questions:

Who is your primary customer?
Where do they live?
How old are they?
Are they male or female?
What is their income and education level?
What are they interested in outside of your product and service?

Define your goals
Once you identified your audience, you need to define goals for that audience. As a business owner, your primary goal will likely be to increase sales by attracting customers-yet, there are other creative goals for social media. While some businesses use social media to increase brand awareness and to develop friendly relationships with potential customers, others use social media for customer support.

Find your audience
Now that you have your audience profiled and your goals defined, it’s time to find your audience. To do this, you’re going to determine which platform your audience uses by looking at the demographics of the users on each network. You’ll also want to consider how active your audience is on that platform. For example, while young Facebook users may have profiles, they’re more active on TikTok. Besides demographics and engagement, you’ll also want to look at how individuals use the social media networks.

Identify the right Audience for Your Content
Different types of content work best with certain networks, so it’s important that you consider carefully the type of content you like to create. Instagram, for instance, is all about visuals, so it may not be the right channel to share long-form content like articles. The type of content you create will depend on several things, including your industry, your brand, and your target audience. Need help developing social media marketing strategy or creating and managing accounts for your business? Learn More or Request Quest Now